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About US

Treendy Aura was born from a simple but powerful belief: fashion should not just reflect trends — it should reflect you. We set out to build more than a boutique; we wanted to create a space where creativity, quality, and individuality converge. From day one, our mission has been to empower you — our customer — to express yourself boldly, confidently, and uniquely through the clothes, accessories, and pieces you choose.

gray concrete wall inside building
gray concrete wall inside building

Our mission

Our journey began when our founder (or founding team) realized there was a gap: shoppers craved fashion that was on-trend, but also sustainable, accessible, and resonant with deeper values. Many brands either leaned too far into mass production or sacrificed style for ethics. Treendy Aura aimed to be the brand that strikes the balance — offering trend-forward designs with a mindful heart.

Our vision

We started small — curating collections from local artisans, supporting emerging designers, and hand-picking pieces that offered something special. Over time, we refined our process, incorporated sustainable practices, and engaged more directly with our community so that the brand would grow not out of top-down directives, but as an outgrowth of the culture, preferences, and feedback of people like you.

white and black abstract painting
white and black abstract painting

Our team

We believe true style is personal. That’s why we prioritize original designs, thoughtful curation, and opportunities for customization or personal flair. We don’t just chase trends — we interpret them through the lens of self-expression.

woman wearing black scoop-neck long-sleeved shirt
woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

Founder / Interior designer

woman in black blazer with brown hair
woman in black blazer with brown hair
Lianne Wilson

Broker

man standing near white wall
man standing near white wall
Jaden Smith

Architect

woman smiling wearing denim jacket
woman smiling wearing denim jacket
Jessica Kim

Photographer